WinterStick
"Our craft is making snowboards with Winterstick snowboards. Winterstick is the oldest snowboard company in the world. It was started in 1972 by Dimitrije Milovich out in Salt Lake City and for the last 23 years, we've run our business out of Maine. I came on about six and a half years ago and I've always been a lifelong snowboarder. I've based my whole education and life around snowboarding. Somehow I ended up in a position where I actually get to design and make snowboards," said Rob Lu, President of Winterstick.
Rob had quite the career journey in getting into the position he is in today. He studied Mechanical Engineering and wound up working for a government contractor before heading up to Maine to work for Winterstick.
"I think it was about 2015 or so they were talking with Seth Wescott, who's a Maine snowboarding legend, two-time gold medalist in snowboarding, and longtime Sugarloafer and they were talking to him about wanting to help out the Carrabassett Valley, bring jobs back to the valley and make better snowboards. They brought Seth on as one of the owners of Winterstick. We secured the manufacturing location here at Sugarloaf through Seth's connections with the mountain. We were able to start making our own boards again, six and a half years ago. Since then we've been working here to keep the manufacturing going make it better and better and continue to improve our craft of making snowboards," said Rob.
They have continued to innovate their styles yet keep their traditional board alive.
"We have about ten models of snowboards that are what we sell as our inventory boards. But we also offer customizations on all of those models. Then we also offer customizations to a fully custom board depending on the needs of the customer. For our in-stock models, we have everything from powder boards to park boards, but we also will take those and we can offer them in a custom option. Such as custom boards for bigger-footed riders for guys with size 13 and up feet," said Rob.
The process in designing and creating a snowboard is a lot of work but to Winterstick it's an everyday activity.
"We go through some new prototyping designs and we jam a Sharpie into our CNC machine so that we can draw shapes on cardboard. We draw shapes until we like the feeling of them and then we can stand on them. Then we can go and we can actually take that from the console, the Sharpie concept to a working board, and in about a day it comes out of our factory, we can just jump on, go test it out, see how it feels, and then make tweaks as we need to from there," said Rob.
Tune in to learn more about Winterstick and how Rob Lu got involved in the business after his time in mechanical engineering with the government.
